PERSONAL TRAINER INSTRUCTION :
Begin this exercise standing upright with your stomach braced. Hold the weight or bar to one side of your body and pull the weight up by lifting your shoulder up.
Shrug the weight up but do not bend at the elbow. Exhale as you pull up and do not lean towards the weight.
Do not perform this exercise if you have shoulder or hip pain. Pick a weight that is comfortable for you. Do not perform an excessive amount of repetitions as this can cause a real stiff / tight neck the next day.